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Innovate - TVision

INNOVATE: NY The future of Buying, Planning, and Measuring Television

DATE MOVED March 13

Imagine two TV viewing scenarios. One person sits down to watch their favorite show, having looked forward to it all day long. They’re glued to the screen. The other flips on a program and scrolls through Instagram as it plays in the background, stepping away to make dinner halfway through.

If you’re an advertiser, you know which viewer you prefer to reach. But traditional measurement treats both viewers the same. Between smartphones, dogs, kids, and DVR, attention is scarcer than ever. This session covers how you can incorporate and plan for viewer attention.

Who Should Attend?  This is for agency and marketer executives.  The AD Club will confirm your seat at the event. 

Topics include:

  • The state of muti-platform video and TV; an outlook into its opportunities and challenges in the coming months
  • Why attention matters for the future of buying, planning, and measuring video advertising campaigns
  • Tips for how to improve attention and minimize budget spent advertising to viewers who are not in the room or not paying attention

 

Speakers:

Lyndsey Albertson, Director, Ad Sales Research, Disney ABC Television Group

Dan Schiffman, Co-Founder & CRO, TVision Insights

Located at The AD Club

DATE MOVED March 13

989 6th Avenue, Floor 7, NYC 10018

8:30 -10:00AM

Who Should Attend?  This is for agency and marketer executives.  The AD Club will confirm your seat at the event. 

Agenda

8:30 - 9:00AM Breakfast & Networking

9:00 - 9:45AM Presentation

9:45 - 10:00AM Close

Click Here to RSVP

Tickets are complimentary, invite only.

Who Should Attend?  This is for agency and marketer executives.  The AD Club will confirm your seat at the event. 

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